Professional Services

Heartfelt understands how critical client referrals are within the professional services industry. A greeting card becomes a great tool to thank a customer for their past business and inquire about their colleagues that might benefit from your expertise. These referrals are typically better qualified leads and come to you because of your expertise and excellent service. Remember that a customized greeting card will keep your organization "top of mind" and increase your customer retention rate.

Client retention drives the overall marketing plan. A consistent and distinguished greeting card program can enhance the ability to drive business. You invest precious time attending networking events and association meetings relevant to your service. Why not use a greeting card as a follow up after each event? This results in your brand being more recognized and your organization becoming "top of mind" when customers, as well as prospects that you've recently met, require your products and services.

• Independent studies have shown...
  • Only 17% of direct mail is read; 99% of greeting cards are read.
  • It costs 6 times as much to acquire a customer than to keep one.
  • Returning business is 25% more profitable than new business.
  • 70% of business to business customer defections are due to nothing more than a general feeling of indifference from their supplier.