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Why Send a Business Greeting Card?

When you think of greeting cards, maybe you think old-fashioned, unsophisticated, slow or to be honest, commonplace.

You may question the recommendation to send greeting cards as part of your company’s overall marketing plan. Will greeting cards really increase my sales when used as part of my marketing strategy?

Your questions are completely justified. But read on to learn about the facts:

When it comes to communication, 64 percent of us prefer old-fashioned methods - those that are handwritten and personal - despite the ease and access to such methods as e-mail and text messaging. ("Emotional State of the Union" survey by Penn, Schoen & Berland Associates Inc., January 2004)
Hallmark Cards Inc. conducted interviews around the country, and found that "greeting cards help fulfill an enduring need to build and sustain relationships." (Greetingsmagazine.com, January/February 2006)
Industry experts say "the ubiquity of electronic communication has made e-mails commonplace and snail mail more special and important." (Chicago Tribune, Dec. 4, 2006)
And, according to the Greeting Card Association (2006):
1. Nine out of 10 Americans say they look forward to receiving greeting cards and personal letters.
2. On average, greeting cards are displayed for five to seven days. An overwhelming majority of direct-mail pieces are discarded upon receipt. Personal greeting cards and letters are the primary types of mail people most look forward to receiving, opening first and reading thoroughly.
3. For every e-card that is sent, 20 traditional greeting cards are mailed.

So consider a Heartfelt greeting card:

You have the ability to customize each and every card you send, whether to thank a customer, entice a prospect or to announce your new products and services.
You have the opportunity for each communication to be consistent. Heartfelt’s marketing service can help keep your communication on schedule so you can focus on gaining additional clients and so customers begin to recall their experience with you.
You build brand recognition in a way that is traditional, preferred and most likely unique not used by your competitors

A few final thoughts... At his peak, Joe Girard sold more cars per day than any other car salesman in America, according to the "Guinness Book of World Records." When asked about his trade secret, his reply: "greeting cards." (Jay Levinson, Home Office Computing, April 1994).

"Cards are never interpreted as an interruption or a hard sell, but they do let prospects know that you’re interested and available when they’re ready to do business." (Entrepreneur Magazine, February 1999)

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